Gerry Elsdon started her working career within the liberation struggle as a teenager on the Cape Flats. She later followed the move of one of her mentors, Cheryl Carolus to Johannesburg to work for the African National Congress at National level. She also uses her public profile as a celebrity to get involved in as many social projects as possible. She has assisted as an Aids Ambassador for the Presidents Office and frequently helps the organizations like Reach for a Dream and the Orlando Children's Home.

Recently on the invitation of the Minister of Health, Gerry assisted in highlighting the plight of those struggling with TB, HIV and Aids. In 2001 she was appointed Head of Television and Broadcasting for Allenby Campus. In April 2002 she was MC at the International Vaccination Conference held in Cape Town and endorsed and attended by Former SA president Nelson Mandela and Chancellor of the University of Cape Town Mrs. Graca Machel Mandela. Gerry is determined to inspire an interest in the arts amongst young people and to encourage creativity as a means of expressions while also instilling a culture of leaning and teaching business skills to equip young performers and artists for the future. In 2002 Soulmate Productions headed by Gerry and Alex Rantselli got together with publishing house Carpe Diem Media to create an inspirational publication called Soul Magazine of which Gerry was an Editor. In 2004 Soulmate Productions launched its personal development division aimed at creating a networking and training environment in which women can grow and develop their skills but also to develop the leaders of tomorrow.  Gerry currently holds active directorships in Hlobisile Transport Management. In August 2005, she was appointed the Patron of Othandweni Children's Home and 2006 saw Gerry launching Cinnamon Communications (Learn, Grow and Experience the Essence of Life). Since 2007, she has been a regular face on ONE Gospel, first as the presenter of Event Horizon and most recently as the host of Genesis.

Catch Gerry in Genesis, Thursdays at 19:00 on ONE Gospel (DStv channel 331).